Do you remember the commercial where the guy says…
"Can you hear me now?"
You most likely do. Did you also know that your customers (9 out of 10) are saying the same thing to you – only with their mobile phones! You may be asking yourself – what is he talking about?
Let me explain. Next time you are in your place of business, take a "close" look around. Take note of a common thing that you see almost everyone with. I'm sure you guessed it – a mobile phone!
You most likely carry one yourself, right?
A larger percentage (close to 20% now) have a smart phone, and they are using it for many things.
For example:
- 70% are using them in a store
- 54% of them to find a retailer
- 49% to compare prices
- 48% to get coupons and promotions
- 44% to get product information and read reviews
- 34% to search in-store inventory
It's time you started taking advantage of mobile in your own business – because mobile is only going to grow!
Imagine, if you would, that you have a special offer coming up that you would like to offer your customers. Do you know how you can get it to them quickly, and with a 90% open rate (compared to standard e-mail marketing)? You send them a text message!
While you are at it, you can also:
- Send them a coupon
- Bring them in during slow times
- Run a contest
- and more…
Are you seeing the power of mobile marketing for your business?
As a business owner, what is the advantage to you doing mobile marketing to reach your existing and prospective customers?
Good question. Here are two huge reasons to incorporate mobile marketing into your business:
- Your building an asset. With permission from your customers, you will add their name and mobile phone number to your customer database. This allows you to send them offers, coupons, etc. through text messaging to bring them back into your business. To do what? Purchase more of your products and services.
NOTE: If you are using social buy sites such as Groupon, LivingSocial, etc. make sure you have your mobile marketing plan in place BEFORE using one of these deal sites. You want to have a mechanism in place to draw your customers back to do more business with you. Mobile marketing is a great way to do that!
- Having a mobile ready website. Since more and more of your customers are using mobile, eventually they are going to land on your site using their mobile phone. They most likely will be looking for a phone number, location and directions. Make sure you have a mobile ready website!
Now that you know the reasons for implement mobile marketing into your business, it's time to take action!
Give us a call at (810) 969-9247 for a FREE mobile consultation on how to best utilize mobile to grow your business.
